Part 1 – General Hints on Search Engine Optimisation (SEO)
- Your site will be invisible to potential customers unless Google finds it in searches. This means that you must perform some Search Engine Optimisation (SEO) to make sure that visitors can find you.
- If you would like your website to work for you SEO is a must, both on your site and outside your site to achieve good results “on-site” and “off-site” SEO.
- Start right now otherwise you will fall behind your competition.
- Google has some words of advice to get you started: “Basic principles”:
- Make pages primarily for users, not for search engines.
- Don’t deceive your users.
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
- Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
- Google also has a useful search console Google Search Console that will help you know how you are ranking and what keywords are being recognised for your site.
- Work out what the keywords are that are relevant to your site and your business. This should be done in conjunction with creating the content for your site including copywriting and image names (including alternate names)
- Analyse who is ranking well for the keywords that are relevant to your site.
- You will be penalised by Google in search enquiries if you exactly copy what another site uses, but other sites can give you useful hints.
- Be patient with your SEO results, it may take some weeks or months for your results of SEO to be recognised by Google.
- For new websites you will need to be more patient as it takes time for the results of your SEO work to be recognised It is very difficult to outrank older more established Sites.
- SEO takes time to do , however you can do a lot yourself (it’s a lot easier with some guidance and a plan from someone: We would like that someone to be 8WebCo).
- It would certainly be astute to recognise the value of your own time fully: If you value the opportunity cost of your time, may be it could be done more cheaply by someone else (8WebCo?).
- Continuously update your website. Google likes fresh content and will recognise your site as being interesting for visitors if it continuously has new content.
- Don’t try and cheat with what might seem easy ways of emphasising the keywords for your site. Google likes natural language and will penalise you heavily, even remove you from all searches, if you plagiarise sites or repeat your keywords frequently.
Copyright Howard Fletcher, 8WebCo